Launched in 2017, Daasity is an analytics platform built for direct-to-consumer brands. It has more than 1,400 online brands using its platform. Image courtesy of Daasity.

Launched in 2017, Daasity is an analytics platform built for direct-to-consumer brands. It has more than 1,400 online brands using its platform. Image courtesy of Daasity.

San Diego-based Daasity, an analytics and data platform for e-commerce brands, has raised a $3.4 million seed round.

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Dan Leblanc, CEO and Co-founder, Daasity

The round was led by VMG Catalyst. Cove Fund, Exeter Capital, 1855 Capital, Mooring Ventures, Okapi Venture Capital, and Serra Ventures also participated. It has raised roughly $5 million, to date.
This new injection of capital will be used to expand the Daasity team, further develop the platform and product, and increase marketing efforts, said co-founder and chief executive officer Dan Leblanc.
“I have long-admired VMG’s approach to the brands they partner with and the approach they take as strategic partners; they not only understand the challenges our customers face, but understand first-hand how Daasity can help. Paired with the investment and support from our other partners, I am extremely excited and bullish about the future,” said Leblanc.

The Idea
Founded in 2017, Daasity was launched by former ProFlowers executives including LeBlanc, Sean Corson and Chris Shimojima.
The round was led by VMG Catalyst. Cove Fund, Exeter Capital, 1855 Capital, Mooring Ventures, Okapi Venture Capital, and Serra Ventures also participated. It has raised roughly $5 million, to date.
This new injection of capital will be used to expand the Daasity team, further develop the platform and product, and increase marketing efforts, said co-founder and chief executive officer Dan Leblanc.
“I have long-admired VMG’s approach to the brands they partner with and the approach they take as strategic partners; they not only understand the challenges our customers face, but understand first-hand how Daasity can help. Paired with the investment and support from our other partners, I am extremely excited and bullish about the future,” said Leblanc.

The Idea
Founded in 2017, Daasity was launched by former ProFlowers executives including LeBlanc, Sean Corson and Chris Shimojima.
The idea for the startup came after San Diego-based ProFlowers’ bankruptcy (which shut down its operations in 2019.) The group joined forces with a mission to help e-commerce companies improve their analytical software.
Daasity’s software serves as analytic platform for e-commerce companies by linking and analyzing information from several software tools that e-commerce startups are likely to use.

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Jamie Fontana, Senior Director, E-commerce, Vuori

Its software helps e-commerce startups get a better idea of when, how — and to whom — their product sells. In addition, it also offers predictive tools that help e-commerce startups predict sales patterns.
For example, Daasity can connect sales data from platforms like Shopify and Amazon to marketing data from sites like Facebook. Daasity funnels this information into a central location, then analyzes it, and then presents helpful tools in a dashboard.

Helping 1,400 Brands
In total, it has more than 1,400 online brands using its platform. Notable customers include San Diego-based brands Vuori and Pura Vida, as well as Los Angeles-based MVMT Watches.
Jamie Fontana, senior director of e-commerce at Vuori, said Daasity has enabled their company to move quickly to access and build upon our customer and marketing analytics. “They are very knowledgeable of the e-commerce and marketing landscape and have been a great resource for our team,” he said.

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Brooke Kiley, Partner, VMG Catalyst

Daasity provides its customers with over 50 integrations, over 130 pre-built reports, as well as the ability to customize their dashboards to its specific business needs, said Leblanc.
“This last year has really accelerated the shift towards e-commerce, and brands, whether digitally native or going online for the first time, are being pushed to be data-driven with the need to respond quicker than ever,” said Leblanc. “We believe everyone should have access to data to make better decisions.”

Growing Gradually
Since inception, the company has grown from 15 staffers to roughly 40. Leblanc said he expects the company to gradually grow its headcount over the next 18 months.
The early-stage startup was selected by San Diego Venture Group as a “Cool Company” two years in a row. It was also one of the first companies accepted into EvoNexus’ fintech incubator.
“Daasity enables merchants, both large and small, to quickly take ownership of their data in a cost-effective way. This is increasingly vital for brands as e-commerce continues to grow but also becomes more competitive,” said Brooke Kiley, partner at VMG Catalyst.
“We are excited to partner with Dan and the entire Daasity team. We believe their extensive experience in e-commerce analytics will enable them to emerge as a leader in commerce enablement,” said Kiley.