Organics Unlimited, the San Diego-based grower and distributor of organic tropical fruit, now offers Fair Trade Certified label organic bananas. The organic label joins Organics Unlimited’s existing socially responsible GROW label and Organics Unlimited label.

“We passionately believe in our GROW program and know firsthand the impact it has on our growing communities,” said Mayra Velazquez de Leon, president and CEO. “Our air Trade and GROW labels are two paths to the same goal of advocating for sustainable prices for farmers and supporting growing communities. This partnership allows our customers to have two fairly traded labels to choose from.”

Added Daniella Velazquez de Leon, logistics manager: “We know now, more than ever, that consumers want to see ethically-sourced options in produce aisles. Consumers specifically purchase organic for social responsibility reasons and the short toward conscious capitalism is here to stay. Being a leader in organic bananas, our company looks forward to the upcoming year as we remain responsive to the marketplace and expand our foothold in the organic industry.”

Organics Unlimited has its primary farming operations in Colima, Mexico. Its fruits are USDA certified organic for the U.S. and Canada through Organic Certifiers.

Travel & Hospitality reporter Mariel Concepcion can be reached at mconcepcion@sdbj.com or 858-634-4625.