San Diego Business Journal Because of the COVID-19 pandemic and stay-at-home orders, the cannabis delivery segment exploded in 2020.

Now, in order to continue to capture some of that booming market, Emjay, the cannabis delivery company founded in 2019, has set up shop in San Diego County.
On April 5, the Los Angeles-based platform opened its second retail store in La Mesa. The 1,500 square foot space will allow Emjay to serve two million households in the San Diego area, according to the company, and offer free same-day marijuana delivery.

“La Mesa is an incredible community with a vibrant consumer base and massive consumer demand, and today there are very few retail and delivery offerings serving the community,” said Chris Vaughn, CEO of Emjay. “California has 40 million people and it represents roughly 37% of North American cannabis sales. We want to be a big player in the biggest market in the world, so expanding our footprint across California and into the San Diego area will help drive sales and growth through 2021 and beyond.”

Selection of Products
Emjay offers a selection of products from licensed dispensaries in California, he said, including flower, vapes, pre-rolls, edibles, concentrates joints and accessories. Currently, the La Mesa store has 35 employees, said Vaughn, and hopes to fill up to 100 total jobs, including budtender and courier positions.

In January 2020, California approved new legislation allowing licensed marijuana retailers to deliver cannabis statewide. Emjay NOW, the company’s most rapid delivery option, enables orders to be fulfilled within a 90-minute window and allows scheduled deliveries for up to a week in advance.

In addition to expanding its physical presence, Emjay also features a philanthropic “round up” feature with every purchase, both in store and online, said Vaughn, through which customers can round an order to the nearest dollar and donate to the Last Prisoner Project. The organization, headquartered in Denver, Colorado, is a non-profit dedicated to cannabis criminal justice reform and fights for those that have been incarcerated for nonviolent drug crimes. Emjay matches the donation amount on a monthly basis.

The Backstory
Vaughn, CEO of Emjay, is also founder of Saucey, a Los Angeles-based alcohol-delivery company launched in 2014. In an effort to streamline operations for both verticals and make it easier for customers to toggle between the two platforms, he merged Emjay and Saucey into one umbrella company called Pacific Consolidated Holdings (PCH) in 2020.