The Del Mar Fairgrounds has begun a drive-in concert series in partnership with Ventura-based CBF Productions. Photo courtesy of Del Mar Fairgrounds.

The Del Mar Fairgrounds has begun a drive-in concert series in partnership with Ventura-based CBF Productions. Photo courtesy of Del Mar Fairgrounds.

After postponing the 2020 San Diego County Fair in April and cancelling most of its 300-plus planned events for the year, the Del Mar Fairgrounds has pivoted to innovative ventures in order to generate revenue...

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to SDBJ.com archives
  • Book of Lists — the most comprehensive business resource in San Diego
  • San Diego 500 — influential business leaders you need to know
Yours for only $99