“It’s a juxtaposition of country club luxury and tough guy gym,” said Scott Lutwak, of Fit Athletic Club. Image courtesy of Fit Athletic Club.

“It’s a juxtaposition of country club luxury and tough guy gym,” said Scott Lutwak, of Fit Athletic Club. Image courtesy of Fit Athletic Club.

Gritty luxury is the look that a new 30,000 square-foot Little Italy fitness gym is striving to achieve...

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to SDBJ.com archives
  • Book of Lists — the most comprehensive business resource in San Diego
  • San Diego 500 — influential business leaders you need to know
Yours for only $99