San Diego Business Journal

SOCi Inc., a San Diego based social and reputation management platform for multi-location businesses, closed a $15 million Series C funding round.

The round was co-led by Vertical Venture Partners, Grayhawk Capital, and Ankona Capital with participation from Blossom Street Ventures.

The company has raised roughly $35 million since its founding in 2012.

According to a news release, the company said it intends to use the funds to continue to build out its platform to allow enterprise partners to manage all of their local digital channels and assets in a single platform.

The company has launched more than a dozen marketing tools to help multilocation brands oversee, maintain, and protect their brand at the national level.

SOCI introduced a number of solutions to its product suite last year — SOCi Ads PLUS, allows its clients to utilize Reputation insights, Listings Management, and Google Posts integration.