San Diego Business Journal

Accel Robotics, a San Diego-based startup focused on AI and computer vision for checkout-free stores, has hired Dr. Ron Khormaei and Jeff Hermann to its executive team.

These two additions highlight sustained organization growth over the last two years, said

Brandon Maseda, co-founder and chief executive.

“The retail industry is changing at an unprecedented rate, and the need for advanced technology has never been greater,” said Maseda. “We are excited to have Ron and Jeff join our team to continue driving the innovation behind our technology platform and give retailers the advanced solutions they need for next-generation stores.”

New Hires

Prior to Accel Robotics, Khormaei held CEO and VP of Engineering roles at several startups including Ossia, Clarisonic, and FINEX Cast Iron Cookware.

He will focus on taking the company’s technology platform to the next phase of commercialization, according to the company.

Hermann, formerly served as the director of product management at Fox Factory, Inc., before that, he worked as a senior product marketing manager in the semiconductor industry at Entegris, Inc. for roughly a decade.

Now joining Accel Robotics, he will be responsible for helping the company deliver a complete store technology platform as quickly and efficiently as possible.

“Ron and Jeff’s cross-disciplinary backgrounds and range of industry experience will be invaluable as Accel Robotics grows and strengthens our position in the market,” said Maseda. “I’m looking forward to working with them to accelerate our growth by delivering the next generation of retail store technology.”

Partnering with Retailers

Accel Robotics was and was incubated early on by San Diego’s tech accelerator EvoNexus, along with a Texas-based incubator RevTech Ventures.

Founded in 2015, Accel Robotics enables grab-and-go, checkout-free shopping experiences across existing and emerging store formats. It does this by leveraging computer vision software   along with cameras, sensors and store equipment.

Accel creates such stores from scratch — and partners with existing retailers — to help bring small-format stores to locations that couldn’t accommodate larger buildings.

The company has already deployed its platform in stores with category-leading grocery, convenience, quick service restaurants, and drugstore chains in North America and Japan.