San Diego Business Journal

San Diego-based Trust & Will, the leader in online estate planning in the U.S., has joined a strategic relationship with Fifth Third Bank, the 15th largest major banking institution. 

The local company joins the bank's portfolio of fintech partners and will provide exclusive savings on Will and Trust-based Estate Plans for its customers.

The new relationship addresses the burgeoning need for accessible estate planning during the coronavirus pandemic and will set up Fifth Third Bank customers for long term financial success and planning for the future.

"We are thrilled to announce our relationship with Fifth Third Bank to help better serve their customers as they look for guidance in estate planning during these challenging times and beyond," said Co-Founder and CEO of Trust & Will, Cody Barbo. "A strategic partnership with one of the largest banks in the country solidifies the need for a modern approach to Trust and Estate Planning. We are grateful to bring our best in class estate planning solution to millions of additional Americans, and more importantly, the opportunity to provide peace of mind."

Founded in 2017, Trust & Will is modernizing the trust and estate planning industry with an easy, fast, and secure way to set up your estate plan online.

In total, the company has helped more than 100,000 members start their estate plans and demand for the company's estate plans have more than doubled since March 2020 as a result of the recent pandemic. 

Through the commencement of this relationship, Trust & Will now has the ability to offer their services to the bank's more than 1,100 branches and customers across 10 states.

"Helping our customers reach their financial goals is very important to us, and we want to provide access to easy-to-use digital tools to protect their money, prepare for their future and plan for the long-term well-being of their families," said Howard Hammond, head of retail banking and brokerage distribution for Fifth Third Bancorp. "We are proud to work with Trust & Will and continue to provide access to innovative solutions for our customers through our strategic fintech relationships."

To date, Trust & Will has raised a total of $8 million in funding over three financing rounds. Their most recent was raised in December of 2019, a Series A round led by Link Ventures with participation from several previous investors.