San Diego Business Journal

As the pandemic lockdown moves into its fifth week, the term the show must go on has new meaning for many San Diego companies.

A case in point is Rush Cycle. The San Diego-based cardio cycle workout franchise faced a major dilemma. With the pandemic, no one could come to their studios to work out. As with many other fitness-oriented businesses, they started offering online workout classes, but they still knew they needed to do more. Rush Cycle is now also renting out their bikes to San Diegans for at-home exercises. While members once had to book bikes at one of their six San Diego area locations, now they are delivering them to their door and practicing safe social distancing.

“When we had to close our studios the response from our members and community was overwhelming and showcased the commitment and passion they feel for Rush Cycle. Our team moved swiftly and took a chance on renting out the bikes at one of our local studios in San Diego and the response was so positive, all bikes sold out within the hour. This then prompted us to work with each location across the country to get the Rush at Home program scaled out, up and running. So far it has been a huge success in helping support our franchise owners’ revenue streams during these difficult times,” said Tim Suski, co-owner of Rush Cycle.


TOOTRiS, the on-demand child care and day care scheduling company is providing a limited number of awards in the amount up to $1,500 to assist family child care providers operating between March 1 and June 30 with immediate costs of additional staff required to meet teacher to child ratios newly imposed by COVID-19 state mandates.

The money can also be used to help cover expenses associated with the purchase of gloves, face masks, cleaning supplies, and other related cleaning materials in accordance with federal and state public health and safety guidelines. TOOTRiS verified FCC state licensed or license exempt child care providers may apply. The child care program must be in operation with at least 60 percent of total capacity enrolled at the time of the application. The provider must have an online profile in to receive the funds and the provider may apply for approval prior to creating a TOOTRiS profile and call (855)486-6874 for assistance. There is also no cost to create a provider profile on TOOTRiS.


What began as an act of good will during these difficult times has snowballed for Allett Wallets. They wanted to do something to help and are now making face masks. They are committed to donating more than 17,000 masks and found out within a week they will be donating even more, according to CEO Bridget Muscat. The company is selling masks in two packs for $25 on their website. For each two-pack sold, they are donating two additional masks to hospitals, first responders, and retirement homes locally and around the nation.

A family company headquartered in San Diego since 1995, Allett has a reputation for high quality slim wallets. It is run by siblings Adam and Bridget Muscat. They have gained support for their mask initiative by calling on a long list of friends, family and loyal customers. All masks are washable and reusable and made with antimicrobial fabric and a polypropylene filter. Allett has expanded production capacity and hired extra help to keep up with the demand while keeping strict sanitary and social distancing protocol.


As every company knows, IT has been instrumental these past few weeks in keeping companies up and running with so much dependence on technology. Tech leaders have been at the helm working to make sure companies can continue to provide essential services not only to the healthcare and financial industries, but also in education, nonprofits and small businesses.

San Diego hosts the largest tech recognition event on the west coast with Cox Business’ Top Tech Awards scheduled for Sept. 17. Here is your opportunity to recognize your organization’s tech leader with a nomination. The deadline is coming up on April 24 so now is the time to take advantage of this opportunity. To nominate a tech leader go to For more information on the event and on the criteria visit