San Diego Business Journal

San Diego-based Urban Plates, a farm-to-table fast-casual chain, has appointed Steve Greer as its new chief marketing officer. According to a press release, Greer previously worked as head of marketing for Xperience Restaurant Group/Real Mex Restaurants, as well as at Bloomin’ Brands for Outback Steakhouse, Fleming’s Prime Steakhouse & Wine Bar and General Mills.


Steve Greer

Urban Plates has also named Jim Cannon as chief culinary officer and Alison Wagner as vice president of human resources.

Urban Plates, which recently opened its 17th location in Torrance, is poised to double its restaurant count over the next 18 to 24 months, according to the release. Two additional locations, one in Manhattan Beach and another in Long Beach, are set to open later this year.

Urban Plates was founded in 2011 and focuses on thoughtful sourcing and clean ingredients like grass-fed beef, cage-free chicken and line-caught seafood. The company has 14 locations in California and three in the East Coast.

Travel & hospitality reporter Mariel Concepcion can be reached at or 858-634-4625.