He did add that, from a social justice aspect, Champion-Cain might get some pushback being that she doesn’t have a known history with cannabis and
Cultivate may come off as an opportunistic entrepreneurial endeavor to those that have been involved in the illegal handling of cannabis in the past.
It was two years ago that Champion-Cain decided to expand into the $425 billion beauty category. “What is most important to us is taking our time to develop the right product to assure its effectiveness, safety and quality for our growing consumers,” Champion-Cain said about the timeframe.
After doing “a lot of research” and getting “good advice” from partners in the industry, Champion-Cain said she opted for THC-free, full-spectrum hemp extract oil as the base for her products.
“It is for customers not interested in the psychoactive effects,” she said. “It has a composition closer to what exists in nature.”
Cultivate is headquartered in the Sports Arena area and shares a space with Champion-Cain’s coffee roasting and chocolate baking verticals. So far, it has three full-time employees and two sales people on staff, as well as “a lot of outside vendors,” she said. Champion-Cain added that the company has the corporate backing of ANI, which includes a marketing agency and in-house accounting department.
“What I did (with Cultivate) is what I always do: assemble the best team I can for the particular engagement we are involved with,” she said, adding that although she wears many hats, she is “most excited” when she is handling diverse brands. “Of course, it is a great deal to manage, but, I put in place a highly competent executive team with strong talent supporting the focus and management of all our brands and projects.”
Champion-Cain said she starts her days at 3 a.m. to make sure to get a head start across all her businesses on a daily basis. She also said that while the beauty and wellness industry is new for her, it is a great addition to her companies’ overall “feel good” ethos. Her real estate development ventures build growth and opportunity for others; her vacation rentals provide getaways for visitors wanting to enjoy San Diego; and her Patio restaurants offer a relaxing, enjoyable atmosphere for patrons, she said.
As of now, Cultivate products are being sold at The Patio Express stores, owned by The Patio Group. Champion-Cain said the goal is, when the rest of the products drop in a few weeks, to aggressively push online sales and aim for wholesale contracts with big-box stores, spas and hotels and grocers including Sprouts Farmers Market and Lazy Acres Market locations nationally.