San Diego Business Journal

Fashion Valley, located in San Diego’s Mission Valley neighborhood, has launched a rideshare program, with sustainable and affordable transportation options as well as designated drop-off and pick-up locations throughout the mall.

The program will use carbon neutral rides and will offer shared rides in an effort to fight climate change and be sustainable, according to a news release.

The six Lyft Zones will be located at: Verizon Wireless; Nordstrom eBar; So Sushi off Friars Road; JC Penney off Fashion Valley Road; AMC Theatre; and Forever 21 on the south side near Riverwalk Drive.

Travel & hospitality reporter Mariel Concepcion can be reached at or 858-634-4625.