Climate Action Campaign founder and Executive Director Nicole Capretz, left, Circulate San Diego Executive Director and General Counsel Colin Parent and Lyft San Diego Market Manager Hao Meng launch Lyft’s year-long safety and sustainability campaign in support of the City of San Diego’s Vision Zero and Climatae Action Plan. Photo courtesy of Lyft San Diego

Climate Action Campaign founder and Executive Director Nicole Capretz, left, Circulate San Diego Executive Director and General Counsel Colin Parent and Lyft San Diego Market Manager Hao Meng launch Lyft’s year-long safety and sustainability campaign in support of the City of San Diego’s Vision Zero and Climatae Action Plan. Photo courtesy of Lyft San Diego

Lyft Inc. announced the launch of its San Diego County safety and sustainability campaign. Lyft is committing $30,000 total to the organizations as well as leading its own initiatives. Efforts will support San Diego’s existing strategies, including Vision Zero, with a goal of eliminating traffic deaths by 2025, and the Climate Action Plan, which calls for the elimination of half of all greenhouse gas emissions by 2035, among other goals.

The transportation network will roll out a variety of efforts and partnerships during the next 12 months, starting with partnerships with two of San Diego’s leading environmental organizations: Circulate San Diego and Climate Action Campaign.

“As a multimodal leader in San Diego, Lyft is proud to work with public and private partners to take meaningful action that directly makes an impact on our cities,” Lyft San Diego Market Manager Hao Meng said. “We’re committed to improving the overall safety of our roads and community.”