San Diego-based Chuze Fitness club has appointed Billy Grenham as its new chief marketing officer. According to a press release, Grenham will be based in Chuze’s San Diego headquarters.

Grenham joins the company after working for five years as Global Director of Marketing and Communications with Taco Bell Corp. Prior to working with Taco Bell, Grenham worked in the brand management and digital marketing division of PepsiCo’s IZZE Sparkling Juice. Before that, Grenham held a job at Old Spice. He graduated from California State University, Long Beach, in 2005.

Chuze Fitness was founded in 2008 and serves over 237,000 members in 20 cities across the United States. The company said it plans to open eight new clubs in 2019.

Travel & hospitality reporter Mariel Concepcion can be reached at or 858-634-4625.