San Diego Business Journal

GroGuru, a San Diego startup building sensors for crops, named EvoNexus CEO Rory Moore to its board on July 1.

An EvoNexus portfolio company, GroGuru was founded in 2013 by former Qualcomm engineer Farooq Anjum. It is developing wireless sensors that can be buried underground to track soil salinity and moisture, to prevent crops from being overfertilized or overwatered. The company’s early investor and advisor, Patrick Henry, became CEO of the company last year.

Now, Moore will join the company’s board. This is the first time Moore has joined a company’s board while it is still incubating at EvoNexus.

“Rory has been a tremendous mentor and a stalwart supporter of GroGuru in his role as CEO of EvoNexus,” Henry said in a news release.

Moore took an interest in the company as it is well within his areas of expertise. He co-founded two semiconductor companies, Peregrine Semiconductor and Silicon Wave, and grew up in a farming family.

“GroGuru is an exceptional startup; (with an) experienced team of entrepreneurs, engineering excellence, wireless knowledge and agriculture industry insight,” Moore said in a news release. “The company has identified a critical need of growers around the globe; real-time crop irrigation management and analytics. Their approach is both scalable and builds a platform to enable additional soil analysis beyond irrigation. I am looking forward as a director of GroGuru to help them build an important new agtech company.”

GroGuru has drummed up a lot of attention lately with its growing business. The company was picked by the audience as top pitch at EvoNexus’ Demo Day in June. GroGuru was also named a finalist at the San Diego Angel Conference, later receiving an additional $105,000 from the investors that participated in the conference.