San Diego Business Journal

Encinitas-based performance apparel brand, Vuori, has received a growth equity investment from Norwest Venture Partners, with offices in Silicon Valley, India and Israel.

According to a press release, Jon Kossow, managing partner at Norwest, will join Vuori’s board of directors as part of the agreement. No other terms were disclosed as of press time.

Vuori makes tops, leggings and apparel for yoga and other pursuits.

“Since launching Vuori, we’ve added so many incredible team members to our community, all of them completely aligned with our mission to deliver the best activewear in the market,” said Joe Kudla, founder and CEO at Vuori. “From our employees, to our retail partners, to the folks who drop by our stores just to say hello, starting this business has been a team effort since day one. We are thrilled that our team is further expanding to include Norwest, and look forward to what our partnership will bring.”

Founded in 2015, Vuori has stores in Encinitas, Manhattan Beach and San Francisco. Vuori apparel is also sold in select Nordstrom stores, Fred Segal, REI and Equinox fitness clubs.

Travel & hospitality reporter Mariel Concepcion can be reached at or 858-634-4625.