San Diego-based ecommerce startup Plasso Inc. has been sold to GoDaddy for an undisclosed amount. Founder Drew Wilson announced the sale in a Monday blog post. Wilson said GoDaddy had approached Plasso earlier this year about a partnership opportunity.
“As it turned out, GoDaddy was gearing up to expand in a number of areas that align perfectly with what we do best,” he wrote. “Plasso's tech will live on inside of GoDaddy and will help further their new e-commerce efforts, all with the goal to make it even easier for small businesses to thrive online.”
Wilson founded the company in 2014 as a way to help companies create a subscription-based business model, which could be useful for everything from software-as-a-service startups to coworking spaces.
After building a client base and landing $1.2 million from angel investors, the company grew to nine people in 2017.
Now, Plasso’s features will be integrated with GoDaddy, and the brand will dissolve.
“As of today, we’re officially starting to wind down Plasso,” Wilson wrote.
The company’s website will close down by Jan. 14. As for Wilson’s future, he and his team will be working for GoDaddy.