Lynda Moorby, Karen Kellas and Brian Kranson of Cordial.

Lynda Moorby, Karen Kellas and Brian Kranson of Cordial. Photo by Bob Thompson/Fotowerks

1. Cordial

Top local executive: Jeremy Swift, CEO

Address: 402 W. Broadway, Suite 700, San Diego 92101

What they do: Collects and normalizes data from multiple sources into a single database for personalized distribution and engagement.

Email marketing startup Cordial has been judged to be the best place to work for small companies by the San Diego Business Journal. It is the company’s second consecutive appearance among the Best Places to Work.

For a small company with about 30 employees, which raised $6 million in a first-round of venture capital funding in 2017 and $15 million in a Series B funding earlier this year, Cordial covers an above market percentage of employer costs, offering unlimited vacation time, and many in-office perks like office music, indoor basketball hoop, Ping-Pong competitions, lunches and bakeoff challenges.

As a result of these and many other well-thought-out incentives, including gym and phone reimbursement, paid parking and parental leave for the birth or adoption of a child, Cordial, which was founded in 2014 by Jeremy Swift, has a 5 percent voluntary turnover rate.

“Employees look for places to work that are not only fun, but challenging, innovative, rewarding and also flexible,” Swift said, in a statement, adding that the organization limits meetings and staff-only events to work hours, keeps overtime at a minimum — if at all — and hosts outdoor one-on-one meetings.

The company, which makes machine-learning messaging software to power retail and e-commerce direct marketing campaigns, offers additional benefits such as formal employee recognition programs, flexible work hours to accommodate personal affairs, formal diversity training, flexible spending accounts, an unlimited number of sick days, employee bonuses and stock as well as lactation facilities for breastfeeding mothers. The company also promotes sustainable and green practices.

Today, Cordial continues to collect and normalize real-time data from multiple sources into a single database for personalized distribution and engagement and uses machine-learning algorithms to deliver messaging not only through email, but also with push notifications and SMS, when they’re most likely to get results. The company has more than 100 customers, including Teleflora, whose Marketing Manager Amy Malcom said Cordial has helped “integrate promotional and triggered emails for our flagship and partner sites.”

Another customer Shoes of Preywhose CRM & Content Marketing Manager Chloe Dutschke adds: “Cordial allows us to sync our customer data in such a comprehensive way that we have complete control over triggers and segmentation for promotional, behavioral and transactional messaging, without having to rely on engineering support.”