San Diego Regional Economic Development Corp. (EDC) this week released a set of collateral for local companies to use to bolster efforts to recruit talented employees to the region.

The collateral, which the organization is calling a recruitment "toolkit," is part of the San Diego: Life. Changing marketing campaign the organization launched in 2017.

San Diego Regional EDC, a nonprofit organization that works to bring and keep business in San Diego, is funded by about 160 companies and organizations.

“Amid a nationwide battle for talent, San Diego companies must compete with other cities to fill innovation jobs,” EDC said in a news release.

The material, which includes imagery, infographics, industry overviews and social media posts, highlights the career opportunities and lifestyle amenities available in the San Diego region.

Employers may request free access to the material.

Lauree Sahba, COO of EDC, said the project was spurred by requests from local employers.

“When we spoke to tech and life sciences companies, they said they needed a one-stop shop where they can pull information about the region to help recruit talent and attract investment,” Sahba said. “We will continue to add and refine resources based on company feedback.”

“San Diego holds such tremendous opportunities for candidates, yet when recruiting top talent from outside of the region we still encounter the false perception that career options in the area are somewhat limited,” said Melinda Del Toro, senior vice president of culture and people at Viasat, one of about 50 life sciences and tech employers that played a role in the campaign’s development. “The toolkit provides resources that reinforce the message we’ve been telling candidates for years: San Diego is a dynamic, rich environment with incredible opportunities to have both the career and life you want, that you just don't find in other regions.”

EDC also debuted a map of local tech, life sciences and lifestyle companies. Businesses may request to be added.

To request access the toolkit and see the map, visit

Reach reporter Sarah de Crescenzo at