Alan Clopine attributes Pure Financial Advisors’ growth in part to their model of fee-based advising vs. selling products. Photo by Bob Thompson/Fotowerks

Alan Clopine attributes Pure Financial Advisors’ growth in part to their model of fee-based advising vs. selling products. Photo by Bob Thompson/Fotowerks

— Over the past nine years, Pure Financial Advisors has grown from a company with 10 employees that managed $50 million in assets to one with 60 employees managing assets of more than $2 billion.

One of the key drivers of that growth? The talents of Alan Clopine, who wears the hats of both CEO and CFO for the San Diego-based wealth management firm.

On March 15, Clopine was recognized for his leadership with the CFO of the Year award, for medium-size privately held company, at an event hosted by the San Diego Business Journal.

“I was very surprised and very pleased. I didn’t expect it,” said Clopine, who was a CPA in private practice before joining Pure Financial Advisors. At the time, the firm was about a year old and considered a startup.

A Fiduciary Agent

Clopine credits a couple of factors for the company’s rapid growth. One is that Pure Financial, rather than selling in-house financial products to its customers, serves as a fiduciary agent that collects fees for its services. The approach eliminates potential conflicts, he said, because his company’s financial advisors help clients find the best investment products for their personal situation, rather than funds that provide commissions for the advisor

“It puts us more on the same side of the table as (our clients),” he said.

Another factor is that Pure Financial decided early on to become an educational firm, one that seeks to inform potential clients and the public. They do this through classes taught by financial advisors at colleges and universities; videos, podcasts and other materials on their website; and with a radio show and companion TV show — called “Your Money, Your Wealth” — which are broadcast in San Diego, Los Angeles and Orange counties. Clopine co-hosts both shows with his colleague, Joe Anderson.

“That’s how we get our clients. That approach, as a content or informational firm, has really served us well,” Clopine said.

Heart of a Teacher

Educating others is one thing Clopine really enjoys about his job. In addition to teaching current and future clients about financial topics through the radio and TV shows, Clopine also teaches weekly classes for Pure Financial’s employees on tax planning and case studies of financial planning scenarios. The latter course is intended for employees who want to become financial advisors.

Tax planning is a big part of the service that Pure Financial offers to its clients, he said. “We think those things are intertwined, taxes and financial planning.”

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