San Diego-based Ceramic Pro will begin reporting product installation details to Carfax in order to help maximize the resale value of their customers’ vehicles. As a result, vehicles treated with the liquid nanotechnology that protects car paint from corrosion, UV damage and oxidation, is now identifiable on the Carfax vehicle history reports as well as the myCarfax.com app.
"We are excited to see our new partnership with Carfax reinforce Ceramic Pro products as a smart investment to preserve the visual appeal and value of your car," Peter Diebitsch, founder and CEO of Ceramic Pro Americas, said in a press release.
The report shows the type of Ceramic Pro treatment on the vehicle, like paint, wheels and glass, the date of the installation and also confirms that the work was done by a certified installer. The expectation is shoppers might be willing to pay a premium for vehicles if they know the previous owner invested in it to protect it.
"Taking steps to safeguard a vehicle's fit and finish can have a positive impact on the overall maintenance," said Vern Poyner, general manager at Carfax. "Ceramic Pro's choice to provide these details to people who use Carfax will help them make better decisions about the cars they buy, sell and service.”