Pirch, the high-end furnishings and home fixtures company with its flagship store in San Diego’s UTC Westfield mall, has appointed Steve Smith president and chief executive officer.
Founded in 2009, Pirch last year closed all of its showrooms but the four it had in California after what company officials said was an overly optimistic expansion into other markets.
“I am enthusiastic about the opportunities that lie ahead for PIRCH and look forward to working with the talented management team and employees,” Smith said in a statement. “Together, we will continue on our mission to ensure all guests have an immersive shopping experience and provide our customers with a thoroughly curated selection of home goods and appliances.”
Smith is the former general manager of VelaTel Global Communications, where he developed the telecommunications company’s network of retail stores.
He also is a former general manager of Sackett & Peters, a home improvement center and a former senior vice president of merchandising for The Home Depot.