The San Diego 500, The Book of Influential Business Leaders, is the market’s most comprehensive product of people you should know in the business community. The 500 includes business leaders and executives who have founded or are running significant companies in terms of number of jobs, key products and services, experts who raise the level of the industry here and beyond and those who lead in the business community. The 500 is selected by the San Diego Business Journal newsroom.

Robert S. Green Jr.

President and CEO, The Robert Green Co.

Robert Green founded his commercial real estate development company more than 15 years ago in Encinitas. Green’s nearly 30-year career includes luxury hotel and residential projects in high-profile locations, including the development of the Four Seasons Resort Aviara in Carlsbad, along with Four Seasons projects in Jackson Hole and Palo Alto. In 2017, Green opened the luxury-oriented, $120 million Pendry San Diego hotel in downtown’s Gaslamp Quarter and debuted the upscale Everly Hotel in Hollywood. He is currently in the planning stages of two controversial projects – a hotel along the bay front adjacent to the convention center and a proposed oceanfront resort in Del Mar above dog beach. He is a longtime board member of the Magdalena Ecke YMCA in Encinitas.

ALMA MATER: California Polytechnic State University, San Luis Obispo; University of Southern California

PASSION: The wine company he founded in 2009, Robert Green Vineyards.

HONORS: Downtown San Diego Partnership Vibe Award for the Pendry.

BUCKET LIST: Learn how to fly a helicopter.

FAVORITE: Steak Tataki at Lionfish.

BEST ADVICE: Know what you don’t know, and don’t ever be afraid to admit it.