The interior of Pirch’s UTC Westfield store and some of the products it sells. Photo courtesy of Pirch

The interior of Pirch’s UTC Westfield store and some of the products it sells. Photo courtesy of Pirch

— An overly ambitious rush to expand, confusion over its brand, and costly real estate deals were what caused Pirch — the high-end household furnishings and fixtures company — to close all but its four California showrooms...

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