Marketing firm Grandesign does traditional billboard advertising and large-scale projects such as the massive footprints it created in Los Angeles to advertise the movie “Kong: Skull Island.” The company recently acquired Hadley Media. Photo courtesy of Grandesign

Marketing firm Grandesign does traditional billboard advertising and large-scale projects such as the massive footprints it created in Los Angeles to advertise the movie “Kong: Skull Island.” The company recently acquired Hadley Media. Photo courtesy of Grandesign

— An acronym sprang to mind shortly after Aaron Gaeir, CEO of Grandesign, met Hadley Media founder Patrick Hadley: PLU...