Photos courtesy of Maria Shireen

Photos courtesy of Maria Shireen


Shireen Thor


CEO: Shireen Thor

Revenue: $6 million in 2016; $2.5 million in 2015

Founded: 2015

Headquarters: San Diego

Startup capital: Self-funded

Company description: Functional jeweler specializing in bracelets that hold hair ties

Key factors for success: Products are protected by 11 patents, with four additional patents pending

Behind the Name

Arni Thor designed the original bracelet as a Christmas present for his wife, Shireen. He had the bracelet engraved with Shireen’s first and middle name spelled out in Farsi, her mother’s native language. Because Arni doesn’t speak Farsi, he used Google Translate for the engraving. Unfortunately, Farsi is read from right to left, not left to right, and Arni accidently flipped the engraving. The original bracelet reads “Maria Shireen” instead of “Shireen Maria.”

— Lots of young entrepreneurs are chasing ways to monetize software, but Shireen Thor proved that there’s still plenty of money to be made in products...