Cheryl Goodman

Cheryl Goodman

Cheryl K. Goodman, head of Athena San Diego, a professional association for women in science and technology in Southern California, has been hired as head of corporate communications by Sony Electronics Inc.

She will start as the company’s media spokeswoman Monday, Aug. 21.

Goodman will lead the strategy and execution of all internal and external communications, oversee media relations, editorial coverage, press releases, articles and executive and financial communications, Sony said in a statement Wednesday. She will also develop and implement employee engagement activities and partner with the company’s corporation communications team to engage with industry associations, the company said.

Prior to her role with Athena, Goodman founded several startup companies and led public relations, industry analyst relations and business development functions at Qualcomm, Linspire and

She began her media career as a broadcast journalist at KGTV and KFMB, ABC and CBS news affiliates in San Diego.