Wendy Wong

Wendy Wong

Independent mortgage lender Guild Mortgage Company said Wednesday it has hired Wendy Wong as its first chief marketing officer and senior vice president.

The move signals the San Diego-based company’s interest in making marketing a priority, said Mary Ann McGarry, president and CEO, in a statement.

“Wendy will play a central role in Guild’s social media outreach, new website design and implementation, improving organizational efficiency and transforming Guild’s digital presence,” McGarry said. “She leads digital marketing, brand narrative, storytelling and sales enablement through marketing technology, which will be vital to supporting our strategic growth plans for 2017 and beyond.”

Wong was previously senior vice president of marketing at global leadership development brand The Ken Blanchard Cos.

She has also worked as director of digital marketing at Fair Isaac Corp., now called FICO, and led company strategy and brand reinvention at HNC Software and Dun & Bradstreet.

“I enjoy every aspect of marketing management, from setting strategy and providing creative direction, to measuring results,” she said in a statement. “I like to leverage brand to drive a sense of common purpose across the entire organization.”

Wong earned her bachelor’s degree in literature and international studies from Cornell University and her MBA in strategic marketing from the UC Berkeley Haas School of Business.

Guild’s loan volume has more than tripled from $4.1 billion in the last five years as Guild has expanded from 75 branches in 16 states in 2010 to 234 branches in 25 states in 2015, the company said.

Purchase loan volume in the first half of 2016 reached $4.8 billion, 70.5 percent of all loans. The volume was up 8 percent from the total of $4.4 billion in the first half of 2015, the company said.