Ash Robinson

Ash Robinson

Ash Robinson has been named CEO of FIT4MOM, the San Diego-based wellness company tailored to mothers with more than 1,300 locations nationwide.

Hiring Robinson, who worked as a consultant for the company, was part of an expansion of the company’s executive team, FIT4MOM said in an Oct. 4 statement.

The company also hired Whitney Benjamin as senior director of content and product and promoted Farel Bischoff Hruska and Erin Rymsa to global fitness director and vice president of franchise operations, respectively.

Founded in 2001 by Lisa Druxman, FIT4MOM said it aims to serve 1 million mothers with its fitness programs.

Druxman said she will focus on expanding instructor and franchise teams, developing new product lines and direct-to-consumer verticals and touring the company’s locations.