Biotech veteran David Hale, who has been involved in San Diego’s life science industry for decades, has launched a new company, Adigica Health, Inc., to develop and commercialize specialty health care and skincare products directly to consumers.

Hale has teamed up with Rick Sliter, President and CEO of Adigica Health. Sliter is a former senior executive with Provide Commerce, the San Diego-based e-commerce company that built ProFlowers and Shari’s Berries into major consumer brands.

The Board of Adigica Health includes Cam Garner, a longtime serial health care entrepreneur; Bill Strauss, former CEO of Provide Commerce; and Howard Palefsky, former venture capitalist and health care executive. The Adigica Health team includes former ecommerce executives as well as additional health care and social media professionals.

Hale served as chairman of SkinMedica from 2001 until its sale to Allergan in 2014. He also has been a founder and/or chairman of other skincare and dermatology companies including MDRejuvena, ColoreScience, Dermata Therapeutics, Skylit Medical and Recros Medica.

In other areas of life sciences, Hale has been a co-founder/CEO and/or chairman at Hybritech, Gensia. Viagene, CancerVax, Santarus, Micromet, Crisi Medical, BIOCEPT, Conatus and Neurelis.