The Rady School of Management at the University of California, San Diego announced the launch of its Center for Business Analytics, which will serve as a platform for research and innovation in big data analysis for private businesses and public agencies.

Rady School also announced that Urban Insights Associates Inc., a wholly owned subsidiary of Cubic Transportation Systems, a business segment of Cubic Corp., is the center’s first corporate sponsor.

In a joint statement, Rady School’s professor of Marketing Karsten Hansen and associate professor of Marketing On Amir said, “The partnership and generous support Urban Insights is providing to the Rady School’s Center for Business Analytics will enable the advancement of innovative research and increase collaboration with businesses and public agencies. Data analytics is revolutionizing the business world and the Center for Business Analytics will help prepare Rady’s graduate students to become leaders in this sector.”

Urban Insights is a professional services firm that brings the application of big data tools and data science-based deep analytics techniques to public transportation agencies, road authorities and municipalities. Outcomes help clients improve operations, reduce costs and better serve travelers. Merging its transportation analytics expertise with its parent company’s more than 40 years of domain experience, Urban Insights has the industry knowledge and insight into how transportation networks operate to focus on the problems unique to transportation and to help operators identify the information that will achieve their operational goals.

“Universities are performing cutting-edge research that connects us to an international network of scholars and practitioners, and this relationship gives us the access, the products which we can in turn bring to our customers,” said Matt Cole, acting general manager, Urban Insights, and executive vice president, strategy, business development

For the Rady Center for Business Analytics, the collaboration will provide MBA students access to Urban Insights’ transportation clients to engage them in project work that fulfills course requirements and encourages interest in public transportation as a career direction.