San Diego Business Journal

It’s a mealtime treat with some bleat.

The Honest Kitchen has augmented its pet-food line with Pro Bloom, a shelf-stable instant goat’s milk with digestive enzymes and probiotics.

The manufacturer based in San Diego’s East Village specializes in human-grade dehydrated pet food.

The Honest Kitchen says it has partnered with a goat farm in Washington to create the proprietary formulation for Pro Bloom, which is made from human grade goat’s milk from pasture-raised, free-ranging goats. The maker notes that its product is naturally free of pesticides, herbicides, growth hormones and antibiotics. The raw product is pasteurized for 20 seconds before being dehydrated at 120 degrees Fahrenheit to avoid harsh processing.

The milk can be used with puppies, kittens or animals with delicate immune systems. The company also suggests using it as a standalone supplement, or to hydrate dry kibble or food from The Honest Kitchen.

Founded in 2002, the Honest Kitchen is family owned. Alliance Consumer Growth of New York and White Road Investments of the San Francisco Bay Area have minority stakes. The latter company includes Gary Erickson, founder of Clif Bar & Co.

— SDBJ Staff Report