Tealium Inc., a Solana Beach company that offers tag management for websites, announced it raised $15.6 million in series C financing.

Tenaya Capital of Silicon Valley led the round, joined by two other Silicon Valley firms, Battery Ventures and Presidio Ventures.

The company said it will use its new capital to expand product development, customer operations and go-to-market resources.

The new funding brings Tealium’s total funding to $27 million.

Tealium says that its Web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source.

Tealium also reported a 185 percent increase in first quarter sales bookings, compared to the same quarter last year.

— SDBJ Staff Report