San Diego Business Journal

Bump Network, a San Diego software firm, said it recently closed a Series B2 financing round of $2.3 million, bringing the total amount raised so far to $4.5 million.

The business said strategic investors participating in the latest round include Eric Schmidt’s Tomorrow Ventures, Zig Capital, Moore Venture Partners, La Jolla Holding Co., Chris Burch via JCB Investments, and several angel investors.

The new funding will allow the business to ramp up its software as a service product offering. That product lets companies connect and communicate with consumers, manage data, and provide many benefits through a membership program, said founder and CEO Mitch Thrower.

Bump Network’s customers include large shopping malls and retailers, conference companies, medical service providers, and sports companies.

The company also maintains its own consumer membership product and plans to expand the platform in 2013, Thrower said.

— SDBJ Staff Report