President: Rolando Robledo.

Annual sales: Approximately $12 million.

No. of local employees: 200.

Headquarters: Solana Beach.

Year founded: 1964.

Company description: Operates eight San Diego County restaurants.

Key factors for success: Company touts fresh ingredients; value pricing; longtime family involvement in community; strong presence at Marine Corps Base Camp Pendleton.

The new operations vice president of locally based Roberto’s Mexican Food, restaurant industry veteran George Hunter, is eager to take a bite out of what he views as a dual challenge...

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