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ID Analytics Offers Free Personal Identity Risk Assessment

San Diego analytics company, ID Analytics, rolled out a free product May 18 that allows anyone to check the health of their digital identity. By entering one? personal information, which the company promises to keep confidential, a user can receive a score measuring risk of identity fraud.

The score is a three-digit number between 1 and 999. The higher the number, the more likely it is that identity information is being used to commit fraud and endanger an individual? good name.

The service, called MyIDScore.com, applies the company? analytics technology to its proprietary ID Network.

Built during the past seven years with cooperation from companies interested in fighting identity fraud, the ID Network contains more than 360 billion basic identity elements such as name, Social Security number, date of birth, phone number and address. It includes 2 million reported frauds and 1 billion consumer transactions.

MyIDScore.com provides immediate insight into whether one? personal identifying information is being used to fraudulently obtain assets, goods or services.

The company says those who get a high-risk identity score should take aggressive steps to investigate whether their identity information is at risk. Steps to take include reviewing monthly bank account and credit card statements, requesting a free annual credit report, and requesting a fraud alert or security freeze on one? credit bureau file.

Recent surveys by the Federal Trade Commission have found that victims of identity fraud do not learn that their personal information is being misused for one to two months after the fact. The faster one learns of the compromise, the less damage can be inflicted on their credit scores and financial picture, the company says.

Consumers can check MyIDScore.com twice every 14 days.

The MyIDscore.com site also offers an easy way to cross-reference one? credit reports through the three credit bureaus, Experian, Equifax and TransUnion, which are required to offer one free credit report a year.


???p>Adicio Drives Revenue For Newspaper Classifieds:

Carlsbad interactive classified advertising company, Adicio, has helped the St. Louis Post-Dispatch grow its automotive classified business at a time when newspapers are struggling and consumers are curbing spending habits.

The Post-Dispatch, owned by Lee Enterprises, the publisher of the North County Times, reaches almost 1 million readers each Sunday through its flagship paper, Web site and 16 community newspapers. The paper recently offered St. Louis consumers a marketplace for new and pre-owned vehicles using online and print outreach tools offered by Adicio.

The Post-Dispatch created a niche print publication, ?ides the Magazine,?focused on vehicle classifieds. Adicio? reverse publication allowed them to integrate all dealer inventory into the magazine? pagination system, which was automatically updated daily. The reverse feed powers all dealer information, vehicle images and descriptions used for the publication. The first issue was distributed to more than 1,000 locations.?o date, they have been able to grow their online dealer count by 19.1 percent with revenue growth of 22.9 percent.

The Post-Dispatch also added widgets across its Web site channels and added new advertisements and sponsorship opportunities to generate revenue.

A Video Reviews widget, Featured Dealers widget and Featured Rides widget drive traffic to the Web site and open new sources of online revenue. In addition, they added sponsorships for dealers, most-searched vehicles, and other vehicle types to further drive traffic and interest.

The Post-Dispatch also offers content from Kelly Blue Book, J.D. Power and Associates, IntelliChoice, Chrome Systems, eVox and The Driver? Seat TV.

?e design our tools and widgets to give our clients a competitive edge,?said Deep Menon, general manager of Motors at Adicio. ?nd that, in part, is what has enabled the St. Louis Post-Dispatch to grow their revenue and traffic at a much faster pace than one would expect given the economy.?p>

Send technology news items to Ned Randolph at nrandolph@sdbj.com.

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