While the uber-chic Hard Rock San Diego Hotel , the newest kid on the block aiming for the in crowd's business , celebrated its grand opening last week, operators of the W San Diego, the first of downtown's groovy hotels, busily made plans to redecorate in the interest of staying high on the list of happening places to stay...

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to SDBJ.com archives
  • Book of Lists — the most comprehensive business resource in San Diego
  • San Diego 500 — influential business leaders you need to know
Yours for only $99