San Diego Business Journal

If they can make it there, they can make it anywhere.

San Diego-based Geary Interactive announced the opening of a New York City office, bringing its number of offices nationwide to three. Laurie Arakawa, former director of account services for Geary's Downtown San Diego office, is managing the new office, which is on Park Avenue South.

According to Geary Interactive President and Chief Executive Officer Andreas Roell, the expansion is a matter of customer service.

"Our proximity to major companies on the East Coast will benefit our clients there and open further opportunities to us," Roell said.

Geary Interactive's clients include Trump International, Hewlett-Packard, Eddie Bauer, Paramount Parks and 20th Century Fox.

The opening of the New York office marks the second time this year that Geary has expanded its presence. In July, Geary opened an office in Las Vegas.

The online advertising agency also announced this month that it has received the Web Marketing Association's WebAward for Best University Web site for its work on behalf of San Diego State University. The award stems from an international award competition that drew a record 2,100 entries from 33 countries.

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More Agency News: A new vice president and director of strategic planning has been announced at Encinitas-based NYCA, an advertising agency launched in 2002 that also recently announced a new client, San Diego-based AutoAnything.

Michelle Edelman was named to the executive post Nov. 30 and comes to NYCA from Ogilvy & Mather Chicago, where she was managing partner and director of planning and brand stewardship for such brands as Sears, Suave, Dove, Allstate and Kotex.

"Michelle is that rare roll-up-her-sleeves, dig-for-the-insight thought leader," said Michael Mark, creative director and chief executive officer of NYCA. "She will be a great addition to our experienced team."

Among the agency's newest clients is AutoAnything, which hired NYCA last month to provide research, strategic planning and creative services. AutoAnything is an online retailer based in the Kearny Mesa area that specializes in automotive accessories and performance parts.

Another agency to announce a new client recently is the La Jolla arm of Euro RSCG Life PR and Noonan Russo, which is based in New York and has been hired by CovX, a San Diego-based bio-pharmaceutical company, to provide communication support for CovX's business development initiatives.

In other hiring news, Formula, a national public relations boutique agency based in San Diego, announced two new staff hires. Amanda Wheatcroft, formerly of San Diego-based Berkman Communications, has been hired as an account supervisor in Formula's business technology division, while Alex Anzalone, formerly of Los Angeles-based Blaze Co., has been hired as an assistant account executive for Formula's consumer products and services division.

Send media and marketing news to Jessica Long at jlong@sdbj.com. She can also be reached at (858) 277-6359.