San Diego Business Journal

For the latest in shoe shopping, boot up your computer.

Shoppers at San Diego-based SHOES2DIE4.com, have the opportunity to win free shoes as the Web site kicks off this month.

Between now and March 26, well-heeled shoppers can submit an online form at SHOES2DIE4.com. Three winners will receive free shoes, up to a $200 value. The Web site will foot the bill for the shipping.

Adding to the foot frenzy, SHOES2DIE4.com will award a $100 gift certificate to the friend who refers the "mystery winner" to the site. Additional rules are posted at the Web site.

Angie Chan-Geiger, company president, is stepping out with this new venture, which started March 1. She won't reveal any figures, but said she started the firm on a shoestring budget.

The Web site is a new concept in sales, with light-hearted descriptions of the merchandise sitting next to the lyrics from the Nancy Sinatra song, "These Boots Were Made for Walking." Also making SHOES2DIE4.com unique is its selection of shoes, which Chan-Geiger claimed was so original and distinctive, consumers can't just "run out and buy" them.

The Web site carries Aquatalia, Audley, Camper, CYDWOQ (pronounced "sidewalk"), Giraudon and Paco Gil. SHOES2DIE4.com also sells a variety of leather briefcases, purses, assorted jewelry and gift items.