San Diego’s Power Digital marketing firm is celebrating the launch of nova Intelligence – what it’s calling a breakthrough marketing application that can empower marketers with the information they need to scale, within minutes.
CEO
Power Digital
“We accomplished this by leveraging proprietary machine learning models and bolstering them with cutting-edge AI technology available through our strategic partnerships with Snowflake, data.world, datarobot, and more,” said Power Digital CEO Jeff Mason. “With these strategic partnerships, we’ve been able to dramatically accelerate, building advanced applications that leverage an enhanced and robust data backbone, that allows our AI to get smarter and smarter as it gets widely adopted.”
Power Digital reports that it invested heavily in R&D over the past 10 years to build out its nova platform and portfolio of nova applications. “In 2022, Power Digital grew clients’ revenue 74% YoY on average, that’s 2.4x the industry standard,” added Mason. “With a diversified roster of brands ranging from startup to enterprise, nova can quickly diagnose not just marketing-related challenges, but business, product, sales and profitability-related challenges. We have engineered nova to not just be a marketing tool – but an ecosystem of applications that will help businesses understand what is fueling their growth or slowing it down.”
The initial launch of nova Intelligence includes three modules – nova Forecasts, nova Cohorts, and nova Customer Insights.
Power Digital says its nova Intelligence application automatically converts complex information straight from a brand’s website, media activities and CRM to provide business insights for clients. With nova Forecasts, the company says that clients can predict revenue streams by leveraging AI and machine learning to find trends across data points. “To many, AI can be a scary topic – however we are embracing it and look forward to what’s in store with this emerging technology,” stated Mason.
According to the company, the nova Cohorts application can identify quickly and accurately the best win audiences to drive immediate revenue growth.
Then, the nova Customer Insights application identifies which customers are valuable and provides feedback on their behaviors and preferences.
Within an hour after integrating within its new platform, the company says it can deliver these modules to a client – something it says would take months for a traditional agency to complete.
Following the rollout, an additional module is planned for launch this year. Until the end of 2023, existing Power Digital and prospective clients will have freeaccess to the nova Intelligence modules and insights.
Some of the company’s highest-profile brands include Aviator Nation, Hershey, Casper, Lord & Taylor, Pacifica, Square, FabFitFun, Sambazon, Smart Sweets and WP Engine. Local brands include COOLA, Taylor Guitars and Pura Vida.
One of its biggest success stories surrounds Açai purveyor Sambazon. San Diego saw a 36% growth in unit sales per store. Overall, the brand increased revenue by $2.8 million in test markets where Power Digital ran Meta, Google, Tiktok and programmatic ads.
“Getting results quickly is important – but driving sustainable, profitable growth is more important,” added Mason.
In July, Mason was promoted to CEO after serving as the company’s president. Founder and now former CEO Grayson Lafrenz has moved to chairman of the company. Mason first joined the company in 2020 and comes with more than 20 years of leadership experience, including 18 years with Xerox where he led a team of more than 300 people.
Power Digital
FOUNDED: 2012
CEO: Jeff Mason
HEADQUARTERS: Old Town
EMPLOYEES: 600
BUSINESS: marketing
WEBSITE: powerdigitalmarketing.com
CONTACT: 619-501-1211
NOTABLE: Power Digital has maintained a team member retention rate of 95%+ on an annual basis, even during its growth over the past three years.
