Santa Ana-based boba tea company Krak Boba has signed San Diego-based InnoVision Marketing Group to be its agency of record.
The partnership marks a strategic move for InnoVision, now being the agency of record for multiple categories including chicken, poké, bakery café, fresh gourmet vending and now boba. The agency will assist the brand in creating awareness and presence in the industry as the driving force behind expanding franchising endeavors for Krak Boba.
“We are absolutely ecstatic to embark on this exciting journey with InnoVision Marketing Group,” says Tin Do, CEO of Krak Boba. “Our shared passion for innovation and guest delight is undeniable, and we believe this partnership will be the catalyst for unlocking limitless possibilities in our future expansion and franchise focus. Together, we are confident in our ability to create a synergy that will not only elevate Krak Boba’s presence in the boba tea industry but also redefine the standard of excellence, while highlighting what truly makes us different in the industry.”
As the newly appointed Agency of Record for Krak Boba, InnoVision Marketing Group will drive the brand’s marketing and advertising initiatives, investing all of their resources into the growth of each brand. The agency will work closely with the Krak Boba team to craft creative, data-driven campaigns that will elevate the brand’s presence and market positioning, as well as spearhead franchising and expansion efforts.
This partnership is not only a significant milestone for InnoVision but also a testament to the agency’s ability to adapt and excel in new market segments. With a track record of delivering innovative and impactful marketing solutions for a diverse range of franchise clients, the agency’s expertise will help Krak Boba stand out in a crowded marketplace.
InnoVision Marketing Group will also support Krak Boba’s plans for franchising. As part of the collaboration, InnoVision will provide guidance and marketing support to facilitate Krak Boba’s expansion into new markets through franchising opportunities. The InnoVision team’s experience in franchise marketing and development will be instrumental in helping Krak Boba achieve its franchising goals.
“Working hand-in-hand with visionaries in the boba tea world not only invigorates us but also ignites our shared commitment to rewriting the narrative of marketing,” says Ric Militi, CEO/Executive Creative Director of InnoVision Marketing Group. “Our relationship is fueled by a shared dedication to pushing boundaries, and together, we are poised to deliver groundbreaking campaigns that will captivate audiences and elevate Krak Boba to unparalleled heights.”