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Sunday, Sep 25, 2022
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U-T, North County Times Hoping to Say Yahoo! About New Ad Deal

Competitors in battle, comrades in war.

In what’s likely an attempt to pick up lagging ad revenues across the board, San Diego County’s two major daily newspapers have teamed with Yahoo! Hot Jobs.

The San Diego Union-Tribune and Lee Enterprises Inc., owner of the North County Times, recently announced that help wanted ads placed with them in print and on their Web sites can now also be placed with Yahoo for an additional charge.

The new service is available now through the U-T, which charges an additional fee of $60 for seven days or $125 for 30 days. Rates for the Times were not available. Lee plans to roll out the program to its 56 newspapers in the next 60 days.

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The U-T, owned by La Jolla-based Copley Press Inc., and the North County Times are two of some 170 newspapers across the country to partner with Yahoo this way. An additional 50 or so have recently teamed with Google in a similar fashion.

Those placing help wanted ads on Yahoo via their local newspaper may receive a considerable discount. The cost to directly post for the San Diego market on Yahoo is normally $299 for 30 days.

Financial terms of the new arrangements, including what sort of kickback the newspaper companies receive, have not been disclosed.

The new offering does not apply to help wanted ads posted in the U-T’s sister publications, Today’s Local News in North County and Enlace, a Spanish-language weekly.

Retail advertising is down 1.4 percent, classified is down 1.9 percent and national advertising down 8.6 percent. But online advertising is actually up a whopping 43.1 percent, the company reports.

The numbers apply to the entire Lee company, 56 daily newspapers in 23 states. A break-out of North County Times figures was not available.

Circulation rates have dropped at all but three of the nation’s top 25 dailies, of which the U-T is one and among those in decline.

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On The Move:

Locally based Whitelaw Marketing Inc. has expanded into Washington with a satellite office in Seattle.

Principal Jennifer Whitelaw heads up the new office, leaving senior account manager Lisa Kovach to run the agency’s San Diego headquarters.

Founded in 1999, Whitelaw has just two full-time employees but plans to expand with a third part-time employee in 2007.

“While our primary focus remains supporting and promoting our San Diego clients, many of them see opportunities to expand their profiles beyond San Diego,” Whitelaw said. “Opening a second office in a market like Seattle, which has so many ties to San Diego, will help us support our clients, as well as give us the chance to pursue additional business in the greater Seattle area.”

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Holiday Spirit:

Six San Diego news personalities will trade in their microphones and earpieces Dec. 12 for a writing pad and apron as they team up with the Make-A-Wish Foundation at Sammy’s Woodfired Pizza in Mission Valley.

The six participating are Steve Price of KFMB-TV Channel 8; Alicia Barnes of KNSD-TV Channel 7/39; Desiree Carvajal of Fox 6 News; Bridget Naso of KUSI Channel 9/51; Perette Godwin of CW 5/69; and Fred Blankenship of KGTV Channel 10.

Each new personality will team up with a real Sammy’s server and Make-A-Wish child ambassador to take orders from 5:30 to 7:30 p.m. Dec. 12. The six will compete to see who can receive the most tips. Those tips will go to the Make-A-Wish Foundation, which helps children with life-threatening illnesses realize a special wish.

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Notable Names:

There’s a new sheriff in town at the San Diego Press Club, a 400-member trade group that recently named Laura Walcher its club president.

Walcher, a Banker’s Hill resident, is principal PR counsel to J. Walcher Communications and Matthews, Evans, Albertazzi. She has more than 30 years’ experience in public relations and has served on the club’s board of directors for the past eight years.

Meanwhile, another press board with news this month is bizSanDiego. The startup magazine, which debuted in late October, announced that it has created a four-member advisory board.

The members are Larry Coval, director of sales at Cox Communications’ business services; Gail Naughton, dean of the College of Business Administration at San Diego State University; David Salisbury, director of business development for the West Coast region at the multi-city law firm of Mintz Levin Cohn Ferris Glovsky and Popeo P.C.; and Don Starkey, senior vice president for the Western market for Commerce Comerica Bank.


Send media and marketing news to Jessica Long at

jlong@sdbj.com

. She may also be reached at (858) 277-6359, ext. 3114.

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