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TOURISM — Soccer Tournament to Draw U.S., International Teams

Coronado Debuts

Revamped Guide

For Visitors

Ranked among the top three youth soccer tournaments in the United States, the San Diego Surf Cup will be taking place at the San Diego Polo Club from July 22-24 and July 29-31.

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Last year, the tournament had a total financial impact of more than $14.3 million. It drew 96,010 visitors over its six days, and close to 11,000 hotel room nights were booked, organizers said.

This year, the Surf Cup will have 328 teams, 104 state champions among them. Teams from Canada and Japan will attend, along with teams from across the United States.

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New Look: The Coronado Visitors Bureau recently debuted its new visitor guide.

The brochure lists accommodations, restaurants, attractions, activities, transportation facilities and has a community map.

It also features a revamped graphic design, done by local designer John Weiman, that was incorporated into the bureau’s Web site, letterhead and business cards.

Executive Director Marilee Fowler is pleased with the new look of the bureau’s materials. She thinks it will play well with the Crown City’s leisure market.

“The competition for visitors is fierce among destinations,” she said. “Therefore, an appealing and distinct identity is important to catch the eye of a potential visitor.”

Management: Locally based Trigild Corp. has taken over management of two hotels in Phoenix and Midland, Texas. In Arizona, Trigild will manage the Phoenix Rodeway Inn, a 100-unit full-service airport property.

The Plaza Inn in Midland, is a 120-unit newly renovated limited service inn.

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Sand Time: Approximately 250,000 people are expected to attend the U.S. Open Sandcastle Competition in Imperial Beach on July 30.

The details aren’t available, but out-of-town visitors are expected, said Lorie Bragg of the area’s Chamber of Commerce, which oversees the event.

The two-day sandcastle competition is in its 20th year.

Checking In: Bill Adams, a former San Diego Padres executive, is the new executive director of the San Diego Hall of Champions. Adams began the position July 5. The Rancho Bernardo Inn’s El Bizcocho restaurant is making the most of its status as the top-rated restaurant in the Zagat Guide’s San Diego restaurant survey. El Bizcocho is marketing itself with a new program, “Star Chefs of America,” which involves bringing in guest chefs from other top-rated Zagat Guide restaurants around the country. Donovan’s Steakhouse recently launched a redesigned Web site, at (www.donovanslajolla.com). It features a user-controlled cyber camera, for a view of the restaurant, and printable map and directions. James Spoonhoward was recently named executive chef of the new ’40s-style seafood restaurant Pacific Fish Co., located Downtown.

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Accolades: The San Diego chapter of the Meeting Professionals International recently named Dorcy Bowman Rose its Meeting Planner of the Year.

Rose is the executive director of Rendezvous, a meeting and event planning company based in San Diego.

The award honors local meeting planners who have positively impacted the industry through professional programs, community support and other involvement, said a representative for Rose.

The deadline for the next tourism and hospitality column is July 20. Rodrigues can be reached at (858) 277-6359, ext. 107, or via E-mail at trodrigues@sdbj.com.

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