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Small Business Spotlight: Showcase Moulding, Inc.

Like many small-business owners, James Foy learned by working for someone else what it takes to run a company.

For years he learned as much as he could about the molding material supply business; it didn’t take long before he realized he could do the same work better , and closer to home.

Foy, 42, runs Showcase Moulding, Inc. in Escondido with partners Thomas Atkinson, 46, of San Marcos and Robert Pasch, 43, of Escondido. The three men are relative newcomers to small-business ownership, but not strangers to one another , a key ingredient in their collective success.

Foy worked for a larger molding company with Atkinson for many years before the two decided to start Showcase Moulding, while Pasch and Foy had been friends through church before Pasch offered to help start the business.

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“It’s all kind of trial and error and faith,” Foy said.

Showcase Moulding’s client base is mainly do-it-yourself homeowners and contractors. Although large retail companies, such as Home Depot and Lowe’s, present stiff competition in the marketplace, Foy said his business plan is to provide far better customer service.


VITALS

Name: James Foy.

Title: Co-founder/vice president.

Company: Showcase Moulding, Inc.

Company address: 1233 Simpson Way, Escondido.

Company phone: (760) 735-8746.

Year founded: 2003.

Prior business experience: None.

Average hours worked weekly: 56.

Source of startup capital: Home equity.

2005 revenue: $900,000.

2004 revenue: $500,000.

Number of employees: 3.

Web site: www.showcasemoulding.com.


BACKGROUND

Birthplace: Escondido.

Education: San Pasqual High School, Escondido.

Age: 42.

Current residence: Vista.

Family: Married with two daughters, ages 2 and 9 months.

Hobbies: Church activities, camping, soccer.


JUDGMENT CALLS

Reason for getting into business: Seeing the need for a molding company in the North County inland area that provided quality material at great prices and with superior customer service.

How I plan to grow the business: Faith for one, and continuing to provide excellent customer service and products.

Biggest plus of business ownership: Being able to run a business ethically and treating our customers with respect, all while doing something we enjoy.

Biggest drawback: Time away from family.

Biggest business strength: Being known as the nice guys.

Biggest business weakness: Being the “new guys,” and trying to get the word out.

Biggest risk: Giving up steady income for unknown income.

Smartest business decision: Deciding to go for it.

Biggest business mistake: Don’t know yet.

Toughest career decision: Deciding to go for it.

Biggest ongoing challenge: Growing our business without getting ahead of ourselves.

The most important part of the business: Satisfied customers.

The business works best when: We can meet our customers’ needs.

Best way to stay competitive: Customer service.

How success is measured: When a customer comes in and says that his/her friend recommended us over the competition.


GOALS

Goals yet to be achieved: Expanding our warehouse and product line.

My five-year business plan: Provide one-stop shopping for material and service needs.

I would sell the business only if: None of my or my partners’ children wanted it.

Guiding principles I will continue to follow: Integrity, honesty and trust.

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