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Radio Stations, Einstein’s Sponsor Drive for San Diego Food Bank

The Canned Film Festival” made its debut on Oct. 22 at 15 Einstein Bros. locations throughout the city.

Opening to an enthusiastic crowd, the festival is seeking to collect more than 10,000 pounds of food for the San Diego Food Bank.

“It gives people a reason to come out. People are already calling the radio stations and finding out what they can do,” said Brigitte White, district manager for Southern California Einstein Bros. operations.

The canned food drive is sponsored by the local bagel bakery, 94.1 KJOY-FM and UltraStar Theatres.

For every 10 cans of non-perishable food items, donors will receive a free movie pass to any San Diego UltraStar Theatre.

Collection bins will be available at all San Diego Einstein Bros. locations through Nov. 21 and will be pulled out of stores the day before Thanksgiving for distribution.

The items will be distributed to nine food bank programs, including the Senior Bag Program and the Emergency Food Assistance Program.

The idea derived from a similar food drive held last year in Phoenix sponsored by that city’s Einstein Bros. locations.

Einstein Bros. and 94.1 KJOY took the idea and approached the San Diego Food Bank.

The canned food drive is coming at a critical time for the food bank. The after-summer months and before the Christmas holidays are the poorest for donations, said Mike Doody, director of the food bank.

The San Diego Food Bank distributes more than 20,000 meals daily and more than 12 million pounds of food annually throughout the community.

With the aftermath of the Sept. 11 events and current economic conditions, the demand for food has gone up, Doody added.

Food items such as canned meats and vegetables, soups, sauces and pastas are among the necessities.

Doody said that all the radio promotion and the free movie passes incentive is bringing high, but welcomed, expectations.

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