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Public Relations Pros Honor Industry’s Best Locally

It wasn’t exactly the Academy Awards or even the People’s Choice Awards, but for public relations professionals in San Diego County, it was an event just as important.

The San Diego chapter of the Public Relations Society of America unveiled its 2005 Edward L. Bernays Mark of Excellence Award winners late last month ceremonious fashion at the San Diego Marriott Hotel and Marina. More than 250 industry insiders attended the event, which was held on Oct. 26.

In total, 76 awards representing 40 categories, ranging from internal communications to public affairs, were handed out. Big award winners included Berkman Communications; Nuffer, Smith, Tucker; and Fleischman-Hillard.

“The Bernays Awards recognizes the expertise and dedication of professionals within the San Diego PR industry,” said Derek Danziger, president of the local PRSA chapter.

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Berkman Communications garnered four Bernays and four separate Awards of Merit for a total of eight honors, while Nuffer, Smith, Tucker garnered five Bernays and two separate Awards of Merit for a total of seven honors. Rounding out the top three award winners was Fleischman-Hillard, which took home three Bernays and one separate Award of Merit for a total of four honors.

Among the awards received by Berkman Communications were ones for large special events lasting more than seven days, institutional programs for business products and services, and two color press kits. Nuffer, Smith, Tucker’s awards included ones for two color brochures, direct mail and direct response, and research and evaluation. Fleischman-Hillard’s awards included ones for crisis communications, consumer product launch and media relations.

An independent PRSA panel from a chapter outside the San Diego area judged all entries.

For a full list of award winners, visit www.prsasandiego.org.

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The Right Formula:

Executives at Atlanta-based Moxie Interactive, a company that specializes in digital marketing and advertising, want a stronger national presence and they’re turning to San Diego’s own Formula to get it.

The national public relations firm, which is based in San Diego and has offices in Los Angeles and New York, announced Oct. 31 that Moxie has chosen to put Formula on retainer to help with an aggressive media relations campaign.

“Moxie is one of the most progressive and technologically advanced companies in the digital marketing and advertising field and we are thrilled to have the opportunity to represent them,” said Formula President Michael Olguin.

The Moxie campaign will be handled by Formula’s business technology division in San Diego and will focus on trade and vertical markets. The division also plans to position Moxie executives as experts in interactive marketing.

Moxie was founded in 2000 and has a client list that includes Verizon Wireless, Blockbuster Online and Parisian. Formula was founded in 1991 and has a client list that includes Easton Sports, Newcastle Brown Ale and ConocoPhillips. Twelve people work for the company locally; no details about the financial agreement between Formula and Moxie are being released to the public.


Send media and marketing news to Jessica Long at jlong@sdbj.com. She can also be reached at (858) 277-6359.

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