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Wednesday, Jul 24, 2024
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Petco Opts for ‘Brutally Simple’ Ad Campaign

Petco Animal Supplies Inc. is launching a set of new M & C; Saatchi-created TV commercials.

“What a Drag” focuses on Petco’s natural pet food category. “Reflection Grooming” showcases Petco’s pet grooming services and “Reflection Apparel” highlights the pet “fashions” exclusively available at its outlets.

The message or theme of the spots is “Petco: Where the Pets Go,” which is depicted by an animated dog door.

“In this highly cluttered marketplace, we wanted a brutally simple creative approach that would stand out,” said Huw Griffith, chief executive officer of Los Angeles-based M & C; Saatchi North America. “Our goal was to keep the campaign fun and all about the pets.”

The amount of money being spent on the campaign was not disclosed.

The humorous advertising campaign is running nationally on network and cable TV stations.

Petco is a privately held, San Diego-based specialty retailer of pet products and services.

, Connie Lewis

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