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San Diego
Wednesday, May 22, 2024
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Pair of Ad Veterans Team Up to Form Gaslamp Quarter Agency

A pair of advertising veterans, Art Bradshaw and Emily Rex, last week officially launched, Departure, with a couple of big-name clients , Gateway Inc., a former San Diego computer firm that relocated to Irvine and was recently bought by Taiwan-based Acer Inc. and Limelight Networks, a Tempe, Ariz.-based provider of content for media companies.

They’ve also “geared up” their Gaslamp Quarter offices with a staff of 20 and expect to soon land some other clients, but are staying mum on that for now.

Departure was formed to help clients address “new” media, including online and digital needs, and to blend the two with traditional print and broadcasting advertising, they said.

Rex, a principal and director of account management, and Bradshaw, also a principal and chief creative officer, have 35 years of agency experience combined and have been involved in building brands for Harley Davidson, the San Diego Zoo, Pick Up Stix restaurants, Nestle, WD-40 Co., Nissan, General Motors Corp. and others.

The partners also announced that they have a second office in Los Angeles and that they have formed a relationship with Digitaria Interactive Inc., a 10-year-old San Diego-based, independent digital marketing and technology firm.

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Snapping Off A Proposal:

A recent story in The New York Times about a new trend in wedding photography , taking pictures of the proposal , included one such shot by a popular San Diego photographer, Jared Bauman of Bauman Photographers.

Written by New York Times reporter Kathryn Shattuck, the article with the headline, “Will You Marry Me? Say Cheese,” detailed reasons for the increased demand for proposal pictures taken by traditional wedding photographers.

“Catching a proposal on film is a bit tricky, but doable,” Bauman added. “It takes a lot of planning and a bit of practice.”

To snap the photo of the Orange County couple, Peter Braunz and Erin Walker, that appeared in The New York Times, Bauman said he hid in a bush as the prospective groom surprised his intended with a ring at the end of a planned mini-scavenger hunt for her.

“It was a lot of fun to capture that precious moment, but at the same time, I felt a bit like a thief in hiding,” he added.

Established in 2002, Bauman Photographers specializes in local, regional and destination weddings, shooting more than 80 yearly. The studio also handles corporate events as well as engagement, family, maternity, baby, children and seniors portrait photography.

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Starmark Group Adds To Client Roster:

The Stone House Club, an exclusive condo-hotel property in Rhode Island, has selected the Starmark Group for a re-branding marketing campaign.

In an initial phase of work, the agency will create all new sales collateral, marketing materials and a Web site for the property in Little Compton, which is on the Rhode Island coast about a 90 minute’s drive from Boston and three hours from Manhattan.

A budget of $350,000 has been set to cover such work from October through June.


Send media and marketing news to Connie Lewis via e-mail:

clewis@sdbj.com

. She may also be reached by phone at (858) 277-6359.

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