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Monday, Apr 15, 2024

Nonprofit Profile , San Diego Rescue Mission

Herb Johnson, president and chief executive officer


Mission of organization: San Diego Rescue Mission serves the needs of the poor, addicted, abused and homeless, thus improving the quality of their lives. We believe in the inherent worth of every homeless man, woman and child, and provide rehabilitation and discipleship programs that lead to permanent change and independent living.

Telephone: (619) 687-3720 or (888) SD Rescue.

Web site: www.sdrescue.org.

Founded: 1955.

Milestone: Moving into the Harbor View Hospital three years ago.

Annual income: $12 million.

Corporate support: Less than 5 percent.

Board chair: Kimberly Elliott of The Corky McMillin Cos.

Board members: Greg Rogers, vice chair of Pacific Building Group; Kay Wilder, Point Loma Nazarene University; Eric Knowles, Diversified Realty Advisors; James Frager, Cornerstone CMS Inc.; Burt Wahlen, retired broadcaster; and Dena Williams, Lockton Insurance Brokers.

Employees: 80.

Volunteers: Several thousand throughout the year.

Events: Sleepless in San Diego; congregate feedings , Thanksgiving, Christmas and Easter; graduations, four times per year; and November homeless vigil.

Wish list: Greater corporate participation.


Recent challenge: Fund raising.

Measures of success: Graduates from program.

Smartest move: Keeping God in our lives.


Personal path to nonprofit work: Thirty years as a volunteer for nonprofits and previous assignments as a board member.

Toughest aspect: Fund raising.

Most surprising aspect: God’s influence.

Biggest pain: Creating collaborative environment.

Greatest pleasure: Job satisfaction.


Best recent moment: Graduation.

Dream for another life: Come back to same job.

Greatest inspiration: To leave a living testament.

Downtime: Strategic thinking.

Causes: Sometimes daily life is too busy.

Most like to meet: Jesus, but not right now, not just yet.

, Compiled by Stacey Bengtson


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