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Thursday, Jan 26, 2023
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No. 8 , Audrey Geisel



Estimated worth: $900 million

Audrey Geisel’s late husband, Theodor, was able to make a comfortable life for himself and his family based on the immense popularity of “The Cat in the Hat” and many of his other children’s books.

But the big money generated from the mind of Dr. Seuss, Ted Geisel’s pen name, really happened after his books were adapted to the big screen.

Based upon box office reports for the first Dr. Seuss movie about five years ago, “How the Grinch Stole Christmas,” the estimated take for the company that manages Geisel’s copyrights was more than $500 million.

A second movie in 2003, “The Cat in the Hat,” wasn’t as successful, but just the opening three months, it grossed about $820 million. Based on the estimated 4 percent the estate negotiated for the first movie, Geisel’s take was about $32 million.

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In addition to the profits from movies, Dr. Seuss Enterprises averages about $20 million annually from the sale of everything using any of his characters from the books.

More movie money is on the way. This year, 20th Century Fox paid a reported seven figures for the screen rights to “Horton Hears a Who,” which is planned to be released in 2007 or 2008. That’s when Geisel, who was also named the film’s executive producer, will reap even more millions.

At 84, Geisel still maintains a regular work schedule overseeing Dr. Seuss Enterprises and is a shrewd negotiator.

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